Frequently Asked Questions

R-ai is an enterprise platform that acts as your media planning and buying operating system. With AI at its core, it consolidates 15+ specialized skill sets into a single expert system that works alongside your team, designing campaigns built on performance intelligence and tailored to your unique brief. Design, Build, Execute and Optimize your campaigns based on AI intelligence for greater performance.

R-ai isn't a generic AI wrapper. It's a proprietary model built specifically for paid media, trained on decades of expert knowledge and performance data. Unlike point solutions, R-ai unifies planning, strategy, optimization, and execution in one platform that's 100% focused on performance — with human experts always in the loop and always in control.

R-ai plans campaigns at a global, regional, or local market level and is currently expert in 14 countries, with more in development. We have in-depth training for the USA, Canada, UK, Germany, France, Sweden, Netherlands, Benelux, Italy, Australia, Japan, India, South Korea, and the Middle East. You can plan campaigns with the right media, against the right consumption and buying behaviors, with complete confidence.

R-ai offers three editions: Core, Pro, and Enterprise. Enterprise is ideal for complex organizations activating significant paid media campaigns with data-led strategies. Core empowers you to independently plan, create, and activate your own campaigns. Pro sits in the middle, offering Core platform access plus expert media planners and buyers to support your transformation into an AI-native marketing organization.

Which one is right for you?

- Choose Core if you have a well-established in-house paid media team ready to become AI-native. Give them access to a professional-grade platform that enables them to plan, design, and activate paid media campaigns independently.


- Choose Pro if you need both platform power and strategic guidance. Get the full R-ai platform plus dedicated media strategists who'll help you scale performance while building your team's AI capabilities.


- Choose Enterprise if you are a complex large organization, and  need R-ai media engineers and strategists at scale to accelerate your journey to AI-native marketing. R-ai talent augments your internal media team to deliver exceptional campaigns that never miss a beat.

R-ai liberates marketers from traditional paid media constraints, giving them the freedom to move at the speed of their ambition and compete on the strength of their ideas. It's augmented intelligence in action. AI and people creating exceptional campaigns together.

- R-ai brings the intelligence: Retained knowledge, 100% activity tracking, high-speed analysis, and deep expertise across all media channels and their requirements.


- Your people bring the vision: They leverage R-ai to build great campaigns fast, with full approval at every stage.


- All decisions and workflows are captured with complete transparency, no black boxes here.

R-ai is revolutionizing critical steps in the media planning and buying journey, delivering significant
efficiencies across the board:


- Cracking the brief (1 week to under 1 day): R-ai understands the critical elements of a media brief needed to plan high-performance campaigns. It challenges you to provide the right information, offers recommendations, and identifies everything required to plan a great campaign from the start.


-Defining the media mix: R-ai uses its deep understanding of strategy, performance intelligence, and audience behavior to recommend the best channel, tactic, and publisher mix to deliver on your brief.


- Selecting the right publishers: R-ai has integrated with 100+ publishers and platforms (and growing) in its platform and deeply understands their offerings, tactics, audience coverage, targeting methodologies, and costs. Recommendations are made based on predicted performance with a human-in-the-loop at all times.


- The full recommendation: R-ai provides comprehensive media recommendations, including all line items required for delivery, audience orchestration, and KPI forecasting. The process remains collaborative — R-ai creates new scenarios, makes edits, and optimizes based on new information.


- Activation requirements: R-ai supports creative requirements, production toolkit scopes, specs, AdOps/trafficking requirements, and data segment needs.


- Procurement support: craft publisher-level SOWs based on specific plan requirements in minutes, ready for human approval. Track rate savings and negotiations compared to baseline.


- Activation: Manage campaign activation and publisher communications in one centralized workstream. Integration with publisher communication and technology systems.


- Reporting: front-end media reporting feeds back into the platform for fast performance insights. R-ai is constantly learning, getting more intelligent and never missing a beat. This data is yours and can be moved to your internal analytics system as needed.

No. R-ai is built to augment your agency or in-house media team, not replace it. The platform takes on the repetitive, time-intensive parts of planning and buying — research, scenario building, publisher selection, SOW drafting — so your team can focus on strategy, client relationships, and creative judgment. Every recommendation in R-ai is co-produced and reviewed and approved by your people before it goes live.

Very fast compared to traditional workflows. Steps that typically take one to four weeks by hand — cracking the brief, defining the media mix, selecting publishers, building the full recommendation, activation requirements, and procurement — can each be completed in under a day with R-ai, with human approval at every stage. The exact timeline for a given campaign depends on its complexity and how quickly your team reviews and signs off on R-ai's recommendations, but organizations typically move from brief to launch-ready plan in days rather than the many weeks a manual process requires.

Access to R-ai includes access to media engineers and strategists who support your team in leveraging the platform to its full potential. It's designed to empower fast-moving team members, not act as a standalone black box.

Your data security is our top priority. R-ai is built with enterprise-grade security measures designed for global brands and organizations handling sensitive information.

Our Security Infrastructure:


-Encryption: All data is encrypted both in transit using TLS 1.3 and at rest using AES-256 encryption.

Access controls: Role-based access controls (RBAC) ensure only authorized team members can access specific data.


-Data isolation: Your organization's data is logically separated with dedicated databases and storage buckets, never shared with other customers.


-Cloud infrastructure: Hosted on certified cloud infrastructure with continuous monitoring and scanning.


-No AI training on your data: We never use your proprietary content to train AI models. Our open-source LLMs run within R-ai's secure boundaries with no external data sharing.


-Continuous protection: Adhere to all best practices and reviews.

R-ai is designed from the ground up with privacy and security as foundational principles, not afterthoughts.

- Cloud-native design: Built with enterprise-grade infrastructure.

Open-source LLMs: Models are hosted on GPUs or Bedrock within R-ai's platform boundaries.


- Data segregation: Each client's data is separated with distinct databases and storage buckets with separate role-based access.


- Enterprise SSO: Single sign-on integration.


- Zero external data sharing: No data leaves the R-ai platform or is shared beyond your organization.


- Best in class authentication & access.


- High grade security stack & ongoing measures.


- Compliant with global data privacy laws.

Yes. R-ai is built on an open, interoperable architecture designed to work with your existing tools, not replace them. Our technical team supports custom integration projects and can provide guidance on connecting R-ai with your specific systems.

Pricing depends on the edition and level of expert support that's right for your organization. Get in touch for a personalized demo, and we'll walk you through options tailored to your needs.

Contact us through the website or email us at contact@r-ai.ai. Our team will reach out to schedule a personalized walkthrough and show you how R-ai can revolutionize your media operations.